"Advertising is only evil when it advertises evil things." David Ogilvy

Both the Ads Manager and Business Manager are essential tools, but they serve different purposes and are used in conjunction to streamline advertising efforts.

Meta Ads Manager

The Ads Manager is designed specifically for creating, managing, and optimising ad campaigns. Advertisers can:

• Ads Manager allows you to build and organise campaigns from scratch, defining your audience, budget, ad format, and objectives.

• Ads Manager provides detailed insights into how your ads are performing, including metrics like reach, impressions, clicks, and conversions.

• It enables you to adjust targeting, budgets, and creative elements based on real-time performance data which helps you understand which ads are most effective and how to improve future campaigns.

Meta Business Manager

The Business Manager is a broader platform designed to manage and organise a business's profiles. It is particularly useful for businesses with multiple employees or agencies handling their social media. Key features include:

• Business Manager allows you to manage multiple Facebook pages and ad accounts in one place. This is especially beneficial for businesses with several brands or clients.

• You can assign different roles and permissions to employees or agencies, controlling who can access specific assets or perform certain actions.

• It offers enhanced security features, such as two-factor authentication and the ability to control data and access across the business.

How They Work Together

Meta Ads Manager and Business Manager work seamlessly together to facilitate efficient advertising operations:

• Business Manager acts as a central hub where you can link your ad accounts and pages. This integration allows Ads Manager to access these assets for running ad campaigns.

• It also enables collaboration among team members or external partners. Advertisers can work on campaigns within Ads Manager while ensuring proper oversight and control via Business Manager.

Why You Need Both

In summary, the Ads Manager is focused on ad campaign creation and optimisation, while the Business Manager offers broader organisational and security features. Together, they form a comprehensive toolkit for running effective ads, particularly for businesses operating at scale or with multiple stakeholders involved in their marketing operations.