“You are the master of your destiny. You can influence, direct and control your own environment. You can make your life what you want it to be.” - Napoleon Hill

What is the best way to get more likes on your Facebook page?

Increasing the number of likes on your Facebook page can enhance your brand’s visibility, credibility, and engagement. 

This can be achieved through a combination of organic strategies and paid advertising.

Organic activity

1. Create engaging posts, share content that is interesting, informative, or entertaining. Use a mix of text, images, videos, and links to keep your audience engaged.

2. Post regularly to keep your audience engaged. Consistency is key, even if you think no-one is ready your posts, keep going.

3. Use all the features available to you. Use stories to share behind-the-scenes content, updates, and engaging snippets that keep followers interested. Host live sessions to interact with your audience in real-time - these will often receive higher engagement.

4. Make sure your page is up to date and fully completed. Utilise your profile and cover photos and complete the about section with relevant information, include keywords to make your page more discoverable.

5. Engage. Respond to comments and engage with conversations, start useful and informative conversations. Remember to invite those who have engaged with you to like your page, you can do this easily through Business Suite.

6. Cross promote your page on other social media platforms and to your mailing list, add links to your email footers and website.

7. Run competitions or giveaways - this is a great way to increase engagement and you can request that participants to like your page as part of the process.

Paid activity

1. Run a page like engagement campaign to a cold audience. These are low cost campaigns that allow you to specify the types of audience you want to see your ad and the action your are optimised for is page likes. Spending just a few pounds per day can make a big difference to your number of page likes.

2. Boost a post. Those of you who know me, will know that I very rarely use this option as tracking and targeting are limited but it is another way to attract page likes.

3. Utilise your custom and lookalike audiences. You can run an ad to your existing customers and those who look like your existing customers with the objective of growing your page likes. These likes may come in even cheaper than running a page like engagement campaign to a cold audience.

Conclusion

Growing your Facebook page likes organically requires time and patience. The results will be the same but generally they take much longer.

For a small budget you can use targeted ads to increase your page likes quickly. Make sure you are targeting potential buyers rather than cheap likes as these are worthless and are never likely to engage or become potential customers in the future.